Viral Advertising

October 30, 2011

Carlsberg Beer recently launched a guerrilla campaign that has already had 800,000 views in the first couple of days since launch. A theater full of burly, tattooed scary looking men fill all but 2 seats in the place. These last two seats are sold to unsuspecting couples, whose reactions to the intimidating atmosphere are immediate […]

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Social Media in the Classroom

October 24, 2011

Social media is an integral part of today’s culture, and to ignore it’s relevance to today’s students in the classroom is to become irrelevant. Like The Saber-tooth Curriculum from the 1970s demonstrated, education needs to keep up with technology trends that become embedded in culture in order to create adults who are ready to be […]

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How many Newberrys have you read?

October 10, 2011

I recently attended a writer’s conference for children, a genre I am beginning to work in. At that conference, the mantra that writers should first of all be readers was repeated often and loud. I completely agree. So when I got home, I got a list of the last twenty years of Newberry Award Winners […]

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Life, and Tech, is fleeting

October 7, 2011

With Steve Job’s recent passing, we are reminded of how short our time here is, and yet how much can be accomplished. But if we also look at those accomplishments, we realize how short their life span was as well. Technology, like humans, have a defined existence. I remember all of Job’s inventions. I have […]

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